Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. More info/register.

Revenue 259

Revenue Strategy Price Newsletter 259

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Meaningful Engagement: Communicating with Your Members in Troubled Times.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

OCTOBER 19, 2023

After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians.

Revenue 370

Revenue North Carolina Industry Technology 370

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Host: Community by Association. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

Tips Recruiting Recruitment Social Media 52

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. . – Have no fear. Host: ASAE.

DC 150

DC Washington America eBook 150

Higher Logic

DECEMBER 6, 2018

55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. If you’re sending an email about membership expiring in 90 days and using the subject line “renew your membership now,” that’s not very effective. Example 2: Recruitment Campaigns.

Newsletter 189

Newsletter Maine Content Marketing 189

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. CAE credit.

DC 150

DC Certificate Washington Content 150

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Market recurring giving. Adjust your strategy over time. Market recurring giving. Email marketing.

Software 52

Software Tools Strategy Marketing 52

EventMobi: Association Events

SEPTEMBER 28, 2023

According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 12, 2018

Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. What do you need to know about the technology and tools that support data analytics strategy in your organization? Tue 10/16 at 8:30 a.m. 1 CAE credit. More info/register. Host: PCMA.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Membership Monday: Student/Young Professional Recruitment and Engagement. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Certificate 39

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 28, 2022

Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. Speaker: Mark Roysner, Esq., Tue 11/1 at 3 p.m.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. This spawned the mantra “Email is dead.” workers prefer email for communication purposes. And guess what?

How To 52

How To Newsletter Content Communications 52

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Membership app adoption. Motivation to learn. Student membership.

LMS 259

LMS Revenue Content Certificate 259

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Allows you to segment email lists by member type and launch personalized campaigns to engage members.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JUNE 10, 2022

The weekly list of free educational events and resources for the association community…. If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. Looking Forward 2022 (Solutions): The Association Strategies Essential to Success.

Arlington 39

Arlington Revenue Content Team 39

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Video 40